Gooburrum Grove Branding

Gooburrum Grove approached Spark Identity for a new brand for their lime farm and small batch product range.

Spark Identity crafted a social, rustic and flexible identity that captured the various facets of farm life at Gooburrum Grove.

Gooburrum Grove sells dried citrus and fresh limes as their core offering, however they had plans to expand into honey, granola and various other small batch products in the near future. They were also considering the idea of intimate events hosted in their grove. Rachael wanted a unique, soft approach to branding that celebrated their family-owned, handmade style without appearing too rustic. Taking a slightly more polished approach and creating a flexible branding suite that extended beyond limes allowed us to craft an identity that can be used across future products and business growth.

We then partnered with Gooburrum Grove to extend their branding across their beautiful packaging. Simple, considered designs were used to celebrate recycled, eco-friendly packaging options.

We also cracked out the camera and produced high-quality, etched product shots for the team to use across eCommerce and social media. 

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